If your business is literally on wheels, how do you keep in touch with customers and let them know what’s going on?
Social media and it’s predecessor, word of mouth, are helping fuel the fire of Orlando’s best eateries – food trucks.
Some food trucks haven’t caught on, and rarely update their Facebook status or twitter. Others, like Korean BBQ Box, have a strong grasp on what keeps them in business — connecting with their fans. You’ll find updates almost every hour on their Facebook page letting potential costumers know where they are and what’s going on.
What happens if you don’t get it? You learn or your go out of business. (Maybe why KBBQ Box has 2 busy trucks?)
Here’s some tips that will turn social media into a way to connect with your foodie fans rather than a burden…
1. Post Relevant Content
Is your truck moving today? Post the new address and time you’ll be there. Inform people of weekly specials or new menu items. Use your personal Facebook for updates about Grandma’s hip surgery.
2. Timing Is Everything
If your busy-time is at lunch time, don’t post at midnight. Facebook users see your posts in their Newsfeed in real time. If they log on while killing time in their day, hit them right before they decide with to do for lunch. Is your truck more of a late night place? Remind people you’re still around by posting prior to their night out. Remind them of their favorite late night snack with a vivid picture and they’ll think about it all night.
3. Interact In Person
Get to know your Facebook and Twitter fans in person. Have them take pictures when they visit your truck and post them to your wall. Turn your online interactions into personal interactions.
4. Interact Online
Don’t just post a status and disappear for a week. Keep interactions going by responding to people that comment or like you status. Let people know there’s a real person driving that truck.
5. Create A Community
Encourage people to check-in while their at your truck by offering an incentive. Not only will you reach their friends – some of whom probably haven’t ‘liked’ your page yet – but people that have ‘liked’ your page will see the check-in on their Newsfeed and be reminded of your tasty treats.
6. Hold Online Contesting
People will become addicted to the chance to win free lunch for a week. Or what about a contest to have the truck come to them for a change? Weekly incentives encourage people to visit your site on a regular basis.
If you have any questions, please contact us.
To learn more about local Orlando food trucks go here.