If all of this information is new to you and your team, you could benefit from a bit of helpful advice. Contact our experts today and get a free website evaluation. Let us help you navigate the world of SEO.

You have the ability to preview the new look without publishing it, and it’s in your best interest to go ahead and check it out. You’ll notice that the new pages are very similar to the Facebook profiles that have been updated — it’s a timeline! This can be a big thing for your brand, if you work the system correctly.

.:Default Landing Tabs:.
Say sayanora to your ‘home page’ within Facebook. This will definitely be the most drastic switch to get used to. Gone are the days where a functioning landing page could essentially act as your Facebook presence. Facebook is moving in this direction as a new way to get businesses to interact socially with users or disappear from top-of-mind. Tabs will remain and will now be wider at 760px, however, you will no longer be able to link directly to the tabs or send users there as a default.

.:Cover Photo:.
Think of this as a free billboard on Facebook! At 850x315px this is the perfect space to brand your page. There (of course) are some rules though…
-Zero Pricing Information: no sales prices or offers for free downloads!
-Zero Contact Information: this should live in your ‘About’ section
-Zero reference to like or share elements of your page: no apps allowed or text suggesting to like or share the page with friends

While there’s no real news about how Facebook plans on enforcing these rules… I would strongly advise you to head their warnings. It would be much worse for you to be banned from this social media outlet.

.:Pinning & Featuring Your Posts:.
No… Facebook didn’t make a deal with Pinterest. They simply got smarter. This feature will allow admins to ‘pin’ key posts towards the top of the page. Regardless of how many times you post afterwords, the pinned post will remain at the top for up to 7 days. There is also an option to feature a post. The timeline is set as a two columns, if you choose to feature a post, it will cross the two columns and span the width of your entire page. Featuring a post will not keep it at the top of your page. You can, however, do both at the same time!

.:App Display:.
Your new page will display 4 underneath your cover photo. You are able to change the display picture and text for each. There are 12 total, but four display at all times. Choose wisely! This is a great area to put a map of your location, photos, contests, events etc.

.:Private Messaging For Pages:.
Never before have fans had the ability private message with fans. Now your fans, users, and customers can send a message directly to your page. All admins have the ability to view these messages and respond as the page.

So how do you go about using these changes to your advantage? It’s easier than you think!

1. Create an eye catching cover photo for your page. It’s your billboard so get just as creative!
2. Pin or feature important posts. Show people what matters.
3. Add milestones to your timeline. Going to a trade-show? Appear on TV? Host a huge successful event?

If you have any questions or need help setting up your new page, contact Orlando Digital Experts now!

SocialBakers Delivers Fresh Social Media Analytics

SocialBakers makes analyzing all aspects of social media easier to manage. The company showcased their new services today at the Demo Fall 2011 conference in Silicon Valley. According to VentureBeat, “the site not only lets brands, agencies and media companies track their references on social media sites like Facebook and Twitter, it also helps them to track their engagement with social media, as well as that of their competitors.”

Socialbakers.com is one of the biggest social media statistics portals in the world, covering a wide range of social media statistics. We specialize in statistics for: Facebook in different countries, Facebook pages, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in different countries, Twitter users. On top of this data, Socialbakers is in the right position to create advanced monitoring technologies like Socialbakers Page Analytics, which is now used by many brands both globally and locally to measure their Facebook presence.

“Social media listening helped to start up the conversation, but to constantly measure social media, you have to look at your and your competitors’ performance,” co-founder Jan Rezab said.

SocialBakers was founded in 2008, initially as an agency to help improve its own social media performance. Upon realizing that it was difficult to measure just how much it was helping clients, the company set out to build its analytics service. Competitors include Radian 6, Brandwatch and Wildfire, but SocialBakers believes it’s different from the pack thanks to its engagement analytics comparisons.

The company was co-founded by Rezab, who ran a mobile gaming startup for eight years, and three others who previously worked together in a CMS startup. SocialBakers is self-funded and is based in Prague. It also has an office in London and plans to open one in San Francisco.

“More and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.”

This infographic by MDG Advertising shows that social media has more of an impact that we once thought. Not only that, but the impact goes further than putting your business in front of your potential customers.

Food Trucks In Orlando Maximize Social Media

If your business is literally on wheels, how do you keep in touch with customers and let them know what’s going on?

Social media and it’s predecessor, word of mouth, are helping fuel the fire of Orlando’s best eateries – food trucks.

Some food trucks haven’t caught on, and rarely update their Facebook status or twitter. Others, like Korean BBQ Box, have a strong grasp on what keeps them in business — connecting with their fans. You’ll find updates almost every hour on their Facebook page letting potential costumers know where they are and what’s going on.

What happens if you don’t get it? You learn or your go out of business. (Maybe why KBBQ Box has 2 busy trucks?)

Korean BBQ Box Utilizes Social Media To Stay In Business

Here’s some tips that will turn social media into a way to connect with your foodie fans rather than a burden…
1. Post Relevant Content
Is your truck moving today? Post the new address and time you’ll be there. Inform people of weekly specials or new menu items. Use your personal Facebook for updates about Grandma’s hip surgery.

2. Timing Is Everything
If your busy-time is at lunch time, don’t post at midnight. Facebook users see your posts in their Newsfeed in real time. If they log on while killing time in their day, hit them right before they decide with to do for lunch. Is your truck more of a late night place? Remind people you’re still around by posting prior to their night out. Remind them of their favorite late night snack with a vivid picture and they’ll think about it all night.

3. Interact In Person
Get to know your Facebook and Twitter fans in person. Have them take pictures when they visit your truck and post them to your wall. Turn your online interactions into personal interactions.

4. Interact Online
Don’t just post a status and disappear for a week. Keep interactions going by responding to people that comment or like you status. Let people know there’s a real person driving that truck.

5. Create A Community
Encourage people to check-in while their at your truck by offering an incentive. Not only will you reach their friends – some of whom probably haven’t ‘liked’ your page yet – but people that have ‘liked’ your page will see the check-in on their Newsfeed and be reminded of your tasty treats.

6. Hold Online Contesting
People will become addicted to the chance to win free lunch for a week. Or what about a contest to have the truck come to them for a change? Weekly incentives encourage people to visit your site on a regular basis.

If you have any questions, please contact us.

To learn more about local Orlando food trucks go here.

Welcome To Facebook!

Welcome Pages on Facebook are a great way to stand out and leave an impression with fans, customers and clients. By utilizing social media and connecting with your fans, you will increase your return clients. If you’ve never built a Welcome Page before, the task can seem daunting. Luckily, we’re here to help you and with a bit of direction, advice and recommendations from us you too, can have a Welcome Page for Facebook.


Types Of Welcome Pages
Designing a website is crucial to your business — so is choosing how your Welcome Page will appear to fans. There’s three pages types that you will need to choose from.

Uploading An Eye-Catching Image Might Be The Way To Go

1. Graphical – This is the quickest method but you have to have a ready-made image for your custom welcome tab. If you do, upload and preview changes. Your Welcome Page is ready to go!

2. HTML – This method is perfect for a bit more advanced users that seek more freedom and flexibility. Just submit your HTML code in the editor within the app and click ‘save’.

3. Basic – If you don’t have a graphic for your welcome page and don’t want to mess with any coding, try the basic option. It offers a visual editor for you to submit, format and style your welcome message.

4. Fangates – Never underestimate a Fangate page. Yes, it takes just a little bit longer to create and manage, but it give the appearance of exclusivity that fans enjoy. Basically, “a Fangate is a page for people who have not yet ‘Liked’ your Facebook page (which means the main purpose of the Fangate is to call to action, i.e. invite to ‘Like’ the page).” Once a person has ‘liked’ your page, the Fangate is immediately replaced with the Welcome page you set up.

It’s a good idea to keep a few things in mind when going through this process. Integrated marketing helps with brand recognition — choose a style that resembles your website, logo, business philosophy or business personality. Keep your key demographic in mind and design for them — a 54-year-old man won’t want to see pink unicorns and an 18-year-girl doesn’t want lots of text to read through. Show your appreciation — offer specials, ‘exclusive’ content and more. It’s not always a good idea to regurgitate everything that’s on your website (that’s why you have a website).

What Should I Include On My Facebook Welcome Page?
Your Welcome Page is the perfect place for the customization you won’t find in other places on Facebook. Use your Welcome Page as a place to set the mood for the types of things fans will get when they ‘like’ your page and become part of your online community.

Fangates Showcase Exclusive "Fan-Only" Content

Here are a few suggestions…
- Member exclusive content such as a fan-only coupon code or giveaway
- Showcase of specific products or new releases
- Share your Twitter feed in real time
- Display an RSS feed of your blog
- Share your company’s basic philosophy and goal
- Explain what you will be posting on your own wall and what fans are encouraged to contribute

The possibilities are endless, get creative. This is where you can stand out from a crowd.

Apps Help Get The Job Done
A Welcome Page can seem like a daunting task if you’ve never built one before. Apps are the way to go. There’s a number of Facebook Apps that are free, but there’s also some that are part of a paid service. Both type have their ups and downs.

Pagemodo - A Simple Welcome Page Creating App

Hopefully, this has helped you navigate through the set-up of a Facebook Welcome Page. If you have any questions, please contact us.