Welcome Pages on Facebook are a great way to stand out and leave an impression with fans, customers and clients. By utilizing social media and connecting with your fans, you will increase your return clients. If you’ve never built a Welcome Page before, the task can seem daunting. Luckily, we’re here to help you and with a bit of direction, advice and recommendations from us you too, can have a Welcome Page for Facebook.
Types Of Welcome Pages
Designing a website is crucial to your business — so is choosing how your Welcome Page will appear to fans. There’s three pages types that you will need to choose from.
1. Graphical – This is the quickest method but you have to have a ready-made image for your custom welcome tab. If you do, upload and preview changes. Your Welcome Page is ready to go!
2. HTML – This method is perfect for a bit more advanced users that seek more freedom and flexibility. Just submit your HTML code in the editor within the app and click ‘save’.
3. Basic – If you don’t have a graphic for your welcome page and don’t want to mess with any coding, try the basic option. It offers a visual editor for you to submit, format and style your welcome message.
4. Fangates – Never underestimate a Fangate page. Yes, it takes just a little bit longer to create and manage, but it give the appearance of exclusivity that fans enjoy. Basically, “a Fangate is a page for people who have not yet ‘Liked’ your Facebook page (which means the main purpose of the Fangate is to call to action, i.e. invite to ‘Like’ the page).” Once a person has ‘liked’ your page, the Fangate is immediately replaced with the Welcome page you set up.
It’s a good idea to keep a few things in mind when going through this process. Integrated marketing helps with brand recognition — choose a style that resembles your website, logo, business philosophy or business personality. Keep your key demographic in mind and design for them — a 54-year-old man won’t want to see pink unicorns and an 18-year-girl doesn’t want lots of text to read through. Show your appreciation — offer specials, ‘exclusive’ content and more. It’s not always a good idea to regurgitate everything that’s on your website (that’s why you have a website).
What Should I Include On My Facebook Welcome Page?
Your Welcome Page is the perfect place for the customization you won’t find in other places on Facebook. Use your Welcome Page as a place to set the mood for the types of things fans will get when they ‘like’ your page and become part of your online community.
Here are a few suggestions…
- Member exclusive content such as a fan-only coupon code or giveaway
- Showcase of specific products or new releases
- Share your Twitter feed in real time
- Display an RSS feed of your blog
- Share your company’s basic philosophy and goal
- Explain what you will be posting on your own wall and what fans are encouraged to contribute
The possibilities are endless, get creative. This is where you can stand out from a crowd.
Apps Help Get The Job Done
A Welcome Page can seem like a daunting task if you’ve never built one before. Apps are the way to go. There’s a number of Facebook Apps that are free, but there’s also some that are part of a paid service. Both type have their ups and downs.
Here are a few that stand out from the rest…
1. SocialAppsHQ – A Welcome page in three easy steps. Includes fully customizable CSS, real-time analytics, WYSIWIG HTML editor, unlimited uploads for pictures, and the ability to configure different behaviors for fans and non-fans.
2. Wildfire – Easy to use if you know basic image uploading or basic html. Offers an HTML editor or simple image upload. Install and just ‘edit settings’ and you’re on your way. This is being offered free for the next three months (people that download will be grandfathered in for continued free service).
3. Frame Engine – Provides templates for various industries, WYSIWYG HTML editor for all page editing, and “no programming, design or technical skills required.” Also has easy to follow Help Guide videos if you get stuck.
4. Pagemodo – Free, well-designed, layouts to choose from. The process is super-easy and give a very professional end result. Absolutely no design or HTML skills needed.
5. WelcomeApplet – This one is free as well. They offer an instructional video, HTML editing or image upload and will only take minutes.
Hopefully, this has helped you navigate through the set-up of a Facebook Welcome Page. If you have any questions, please contact us.